How Are Buyers Researching Properties Online Nowadays?

    • 1 posts
    December 28, 2025 11:58 PM PST

    I’ve noticed that most property buyers now spend a lot of time researching online before contacting an agent or builder. They look at Google results, social media pages, reviews, and even blogs to understand the market better. Because of this shift, working with a real estate digital marketing agency seems to be more common than before.

    Digital marketing helps real estate brands present clear information and stay visible during the buyer’s research phase. I’m curious—how important do you think online presence is in influencing buyer decisions today?