EA Sports FC 26 and the Rise of Women’s Football in Gaming
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Women’s football has grown massively in recent years, and EA Sports FC 26 is reflecting that momentum in a big way. With partnerships announced for clubs such as Chelsea Women and Bayern Munich Women, and with England’s Lionesses confirmed as official partners, EA is doubling down on its commitment to authenticity and representation. James Salmon, EA Sports FC’s Senior Marketing Director, recently shared insights into how the community is embracing this change.
Fan Engagement and Popular Players
Since women’s football was introduced to the series, player engagement has soared. Salmon revealed that more than 13 billion matches have been played with at least one women’s player in a starting XI within Ultimate Team. “It shows how our platform gives fans a way to experience the women’s game in new ways,” he explained.
When it comes to specific stars, legends like Mia Hamm remain hugely popular due to their historic significance. But modern icons such as Alexia Putellas and Aitana Bonmatí are among the most frequently used, thanks to their technical brilliance on the pitch.
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Partnerships and Authenticity
While Chelsea and Bayern Munich Women were already part of the game in FC 25, their official partnerships for FC 26 take authenticity to another level. Salmon stressed that it’s not just about adding licensed teams—it’s about storytelling. Fans want to connect with the journeys of stars like Lauren James and Chloe Kelly, and EA is working across FC, FC Mobile, and the EA Sports app to make those stories central to the experience.
Stadiums are another area where authenticity is carefully considered. Though fans have asked whether Chelsea’s Kingsmeadow will appear in FC 26, Salmon explained that stadium development is a technical and resource-heavy process. EA has even launched a Feedback Hub to hear directly from fans about which venues they most want to see added.
Celebrations and Representation
Authenticity also extends to the little details—like goal celebrations. Salmon hinted that iconic moments such as Chloe Kelly’s now-famous celebration might make it into the game, though nothing is confirmed yet.
Building the Ultimate Team
When asked which players he’d personally love to pack in Ultimate Team, Salmon highlighted Alex Morgan, Bonmatí, Mia Hamm, and Putellas, alongside Chloe Kelly for good measure. With women’s football icons now sharing the stage with men’s legends, FUT is shaping up to be more diverse and exciting than ever.
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