Discord Tests Reward-Based Video Ads
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Discord is testing unskippable, reward-based video ads, marking its most significant monetization push beyond Nitro subscriptions. The new In-Game Rewards ads pause if users tab away, ensuring full attention for brands.
The ads are tied to game-related perks, and users can opt into personalized promotions through their privacy settings. Discord emphasizes interest-based targeting without using real names or intrusive personal data.
Previously ad-free, Discord has grown to over 200 million monthly active users, making it a unique platform for highly engaged, niche communities. The move signals a shift toward mainstream social media while retaining its gaming-focused features.
For marketers, these ads offer guaranteed engagement in passionate communities, a rare combination of attention and relevance. For users, participation is optional, with personalization and rewards as incentives.
Discord’s approach balances monetization with user experience — but whether this new model will be embraced by its community remains a critical question.
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