I think that it's pretty brilliant.

  • On his 2010 debut album Thank Me Later, Drake rapped,"I swear music and sports are so synonymous, cause we want to be them and they want to be " A decade later, in a world in NBA 2K MT which the intersection of mediums is far more possible and notable than ever before, this mixture of the world wide web, rappers, designers and ball players has made an ecosystem that permits collaborative art and amusement to be accepted in an unmatched pace. NBA 2K21 sets the bar for cultural mashups in the realm of gambling, where everybody wants to reside in one another's worlds -- and there is no place you can make that fantasy come to life more vividly than inside the title. "My whole thing at 2K now is hoping to put every one of these people -- fashion, music, sports, gaming and these cultural extensions -- collectively, and understand how we could be a platform for these," says Ronnie 2K, the Face of NBA 2K. And as for the game itself? For instance, following a 12-block match in 2015 against the Chicago Bulls, Miami Heat Center Hassan Whiteside joked he was"trying to get his NBA 2K score upward ."

    At this point, 2K has its own professional Esports league, and this is endorsed by the NBA. Spike Lee has led an installation of NBA 2K's cinematic story mode. Currently, with the inclusion of in-game clothes drops, leading streetwear designers are setting their very own custom made pieces, available through the various apparel shops in NBA 2K's neighborhoods. The first batch of brands that will be featured in the latest version are Mike Cherman's Chinatown Market, Tracey Mills's Visitor on Earth and Eric Emanuel's eponymous label, in Addition to brands such as Daniel Patrick, Deon Point's Concepts, Nicky Diamonds, Palm Angels and SoleFly. In the video above, a few of those designers speak to working on this game while displaying literary footage of Tracey Mills sporting his own label Visitor on Earth, Ben Baller in Chinatown Market, Zack Bia in Eric Emanuel and Ronnie 2K at Concepts. The facet of community has become overwhelmingly essential in the game and developers have contributed users chances to spend real money on digital money which can be employed to enhance an avatar's basketball abilities or buy virtual drip.

    Three decades ago, we had Don C and Jerry Lorenzo kind of guide the way as our two brands. We only saw that people really liked wearing those brands in our sport and attempting to stand out. So then we desired to give them more choices, but we wanted to become a platform for aspirational individuals in the fashion world, so you while we had Don, who is clearly extremely built-out previously, we kind of took a flyer on Chinatown Market annually -- and clearly they've turned into a huge brand in the previous couple of years. I feel the same way about Eric Emmanuel. Tracey is really a excellent example also.

    Tracey is quite famous in the basketball world, but his brand is not as known and we have to be aspirational and believe in their own expansion. I wanted to give him the chance to get Visitor On Cheap 2K21 MT Earth from the match. It is a way for these men to see like, hey if it does well in the game, perhaps I got to think about it publishing it outside in the real world. That's an innovative idea process: to leverage the electronic then make the bodily without even having to spending a great deal of money trying to find out whether it is going to work or not. I think that it's pretty brilliant.