Nike’s new Olympic shoes prove technology is the future of desi

  • Athletic companies love the Olympics. Every four years they get a global stage to show off new products, and if the athletes wearing them win, they claim victory with them. It’s a tradition dating back to at least 1936, when a 22-year-old American named Jesse Owens won four gold medals wearing hand-made shoes with inventively positioned spikes given to him by Adolf Dassler, who would later found Adidas.To buy more nike free run shoes with cheap price, you can visit shoesshox.com official website.


    In the years since, other shoe companies have gotten a share of the spotlight when athletes made it to the medal stand. At this year’s Olympics in Tokyo, no company has the stage set for it quite like Nike.In the wake of all the controversy over its Vaporfly and Alphafly marathon running shoes, which some argue work so well they create a mechanical advantage, the company has unveiled a range of new products it says enhance performance, including the next version of its Alphafly. Whether they’re enough to earn gold for the athletes who’ll wear them remains to be seen. But they illustrate the leading role technology and data play in creating athletic footwear today.


    At July’s games, Nike’s track runners will have two new shoes Nike says leverage what it has learned from its marathon shoes for shorter, faster races. Its Air Zoom Victory track spike will feature the same ZoomX foam from its marathon line along with a carbon-fiber plate, making for what Nike says is a lightweight shoe with the most energy-return of any spikes it’s made. In the forefoot is what Nike calls a Zoom Air pod, an update of Nike’s usual “air” bags, but with a structure in the center to hold it in a flattened shape, providing better energy return according to Nike. The upper is a material Nike calls Atomknit, a stiffer version of its knitted Flyknit that Nike claims locks the foot down better.


    Atomknit also appears in Nike’s other new track spike, the Air Zoom Viperfly, a shoe for sprinters that also uses a carbon-fiber plate and has a Zoom Air pod in the forefoot.


    For basketball, the company is introducing the Air Zoom BB, which has two of the Air Zoom pods under the ball of the foot. In the heel, a thin plate sits atop Nike’s bouncy React foam. Nike says basketball players run an average of three to four miles every game, and the shoe is meant to help them stay fresh to the end.

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